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Multi-level advertising and marketing (ONLINE MARKETING) also called pyramid selling, [1] [2] multi level marketing, [2] [3] as well as recommendation advertising and marketing, [4] is an advertising and marketing approach for the sale of product and services where the revenue of the NETWORK MARKETING company is originated from a non-salaried workforce selling the business's products/services, while the revenues of the individuals are originated from a pyramid-shaped or binary payment commission system.

Although each Multi Level Marketing firm determines its very own details "compensation strategy" for the payment of any kind of incomes to their respective participants, the typical function which is discovered throughout all Network marketing is that the settlement plans in theory pay out to participants just from the two potential revenue streams. The initial stream of settlement can be paid from commissions of sales made by the individuals straight to their own retail clients. The second stream of settlement could be paid out from payments based on the sales made by various other suppliers listed below the participant that had hired those other participants into the NETWORK MARKETING; in the organizational power structure of MLMs, these individuals are described as one's "down line" representatives. [5]
NETWORK MARKETING salesmen are, therefore, expected to sell products straight to end-user retail consumers through partnership references and word of mouth advertising, yet most significantly they are incentivized to recruit others to join the business as fellow salespeople to make sure that these can become their down line representatives. [3] [6] [7] According to a record that researched business designs of 350 Multi level marketing, published on the Federal Trade Compensation's web site, a minimum of 99% of individuals who sign up with MLM business shed money. [8] [9] Nonetheless, Network marketing function since down line individuals are encouraged to keep the belief that they could accomplish large returns, while the analytical improbability of this is de-emphasised. Multi level marketing have been made unlawful in some jurisdictions as a mere variant of the standard pyramid system